Cocoa Activism Moves to the Next Level!

It is important to recognize Hershey’s first step, but our goal is to have Hershey’s be a leader in child-labor-free chocolate instead of just barely keeping pace with its competitors.  This is a company that has built its reputation on caring for children and communities – and we will continue to push Hershey’s to be a leader in caring for West African cocoa kids too!

While we support Hershey’s move toward accountability, its partnership with Rainforest Alliance also presents several concerns:

Cocoa Yields: Hershey’s argues that by increasing farmers’ ability to produce more cocoa, they          will decrease child labor. Rainforest Alliance has a similar emphasis on improving farming techniques and sustainability, believing that social benefits, such as decreased child labor, will follow. In the past, Cocoa companies have tried to increase farmer incomes by increasing yields, but experience suggests that yield increases have benefitted corporations but have done little to raise farmer incomes or end child labor. In reality, the promotion of higher yields of export crops has “often led to overproduction that then triggered a price collapse in international markets. For instance, the very success of Ghana’s program to expand cocoa production triggered a 48% drop in the international price of cocoa between 1986 and 1989.” (Bello, Walden, “Destroying African Agriculture.” Foreign Policy in Focus, June 3, 2009. Available online:  Given reported potential shortages in the global cocoa supply, Hershey’s focus on yields appears to be less than altruistic.

Living Wage: Rainforest Alliance standards require that employers pay workers’ wages equal to or greater than the regional average or legally established minimum wage, but this standard does not mean that workers or farmers will receive a living wage. In terms of small scale family farmers, like in West Africa’s cocoa sector, the price paid to farmers for their cocoa beans plays an important role in the ability of farmers to implement higher labor and environmental standards and improve their communities. When cocoa farmers sell their beans on the conventional market, they routinely receive payment below the world market price which traps farmers in a cycle of poverty. If farmers are ensured a fair living price for their beans, they can institute better labor standards and provide food, health care, education and other necessary services for their families.

Labeling Requirements: A coffee product that uses the Rainforest Alliance label, must only contain a minimum of 30% certified content, meaning that a majority of the product does not need to be Rainforest Alliance certified or child labor free. Other certification programs require 100% of the content to be officially certified in order to achieve the program’s label. This provides a stronger assurance to consumers that the products they are buying are ethically sourced and child labor free.

We’re glad Hershey’s has moved beyond charity programs and accepted that they must use the economic leverage of their cocoa buying power responsibly. We will continue to push Hershey’s and the cocoa industry to stop exploiting cocoa farmers, workers and kids for profit.  We will also continue to push Hershey’s to adopt Fairtrade standards, which are part of a system, which has traditionally placed greater emphasis than the Rainforest Alliance system on improving farmers’ income and helping rescue child laborers.

The fight to stop global companies from exploiting poor African farming families and children is one that will continue across generations. We are barely at a point now where chocolate companies are accepting accountability for their supply chains. They are asking themselves: “How much more do we need to pay to keep the kids out of our cocoa fields?”  Unfortunately, few if any are asking themselves the right questions, such as, “How can we empower African farmers to demand a better price?” and, “How can we ensure workers throughout our supply chain are treated fairly?”




re: Cocoa Activism Moves to the Next Level!

Where did Hershey state they will be sourcing Rainforest Alliance for their "entire" line of Bliss and/or Dagoba? Their press release states they will source RA cocoa and that consumers will be able to buy Bliss products that use 100% RA cocoa, but does not expressly state they will convert 100% of either brand's products to RA.

re: Cocoa Activism Moves to the Next Level!

Although Hershey's press release is unclear. According to the company, 100 percent of Bliss chocolates will be made with 100 percent Rainforest certified cocoa. Same with the Dagoba line.

re: Cocoa Activism Moves to the Next Level!

Where did the Company confirm use of Rainforest Alliance cocoa for all Bliss and Dagoba products? I asked consumer affairs and they would not say. Disappointing lack of transparency.

I have heard concerns about Dagoba dropping Fairtrade Certified products. Do you know anything about that? Fairtrade seems to have a lot more integrity and higher standards than Rainforest Alliance, though Fairtrade's hired labor standards (for crops where hired labor farms can be Fairtrade are pretty similar to Rainforest Alliance. Fairtrade does offer important income protection through the minimum price, which is becoming more important as cocoa prices continue to fall.

re: Cocoa Activism Moves to the Next Level!

Unfortunately, Dagoba will be dropping all Fair Trade Certified products. This was confirmed by consumer affairs after I emailed to ask if they would still offer the Conacado bar and other Fair Trade Certified products.