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Cadbury, the popular British chocolate maker, just agreed to source Fairtrade cocoa for Cadbury Dairy Milk, the top-selling chocolate bar in the UK. The move effectively triples sales of Fairtrade cocoa for farmers in Ghana, where Cadbury sources from Kuapa Kokoo. It was one of the first cooperatives there to be Fairtrade certified in the ’90s. In the late ’90s, Kuapa Kokoo also started its own brand, Divine Chocolate, to keep more of the value that typically gets skimmed by middle-men and big chocolate companies. Erin Gorman, CEO of the Divine Chocolate USA, welcomes the move, which validates its model of Fairtrade sourcing. Bama Athreya, executive director of the activist NGO International Labor Rights Forum (ILRF), also supports the development.