Marketplace (NPR)
05/31/2007
KAI RYSSDAL: The sneaker company turned full-service athletic apparel maker Nike released its latest report on corporate responsibility today. Its third since 2001. The first two broke new ground in the movement to make companies more accountable for how they get their goods to consumers. Marketplace's Jeff Tyler has the details on report number three.
JEFF TYLER: Corporate responsibility at Nike means more than crisis management. Nike's Hannah Jones says corporate good-citizenship is now integrated into the business model...