Yesterday, October 12, 2006, the president of Dole Fresh Flowers announced that the company will be firing over 3,500 workers; that Dole will close operations at Splendor el Corzo, its largest plantation, as well as the Porcelain Flowers plant and Dole’s plantations in Ecuador. Not only will Dole be reducing its workforce on the floor, but it will also be cutting jobs in both administration and sales. John Amaya, president of Dole Food, claims that international competition has caused prices to fall and demands an increase in production of Dole’s products.